The Ferrari Fall/Winter 2023 digital amplification campaign showcases the house's latest luxury fashion collection through a series of striking studio portraits. Led by designer Rocco Iannone and photographed by Marco Conte, the imagery leverages a vibrant red and pink gradient backdrop to create a saturated, minimalist aesthetic.
Featuring models Irina Shayk, Adut Akech, and Benji Xu, the campaign highlights sharp tailoring, structured accessories, and textured knitwear. The production features fashion styling by Jacob K, hair styling by Duffy, and casting by Patrizia Pilotti, with soft, directional lighting used to define the silhouettes and modern silhouettes.
