Ferrari

Oct 2023

Ferrari brings a sharp, modern perspective to its Fall/Winter 2023 collection with this digital amplification campaign. The imagery features a cast including Irina Shayk, Adut Akech, and Benji Xu, showcased against vibrant red and pink gradient studio backgrounds that emphasize the architectural tailoring of the garments. Photographed by Marco Conte under the creative direction of designer Rocco Iannone, the project leans into a minimalist aesthetic. Styling by Jacob K highlights structured silhouettes, from belted overcoats to fringed knitwear, while hair by Duffy and casting by Patrizia Pilotti round out the high-contrast editorial look. The production utilizes saturated color palettes and clean, soft light to maintain a focused, high-fashion impact.

Vertical

Luxury Fashion Houses

Coloured Seamless

Advertising Campaign