Fendi

Sep 2026

Fendi presents the 'My Peekaboo' 2026 advertising campaign, a cinematic series capturing a cast of international talent against the functional backdrop of a film soundstage. Photographed by Laura Sciacovelli, the luxury fashion campaign features actresses Monica Bellucci, Valeria Golino, Tang Yan, and Yara Shahidi within the industrial environment of Teatro 4 and 5. The imagery employs soft, diffused lighting and high-contrast, moody chiaroscuro techniques to contrast the structured, polished aesthetic of the collection against raw studio elements like flight cases, ladders, and directional lighting rigs. Each portrait highlights the versatility of the signature Peekaboo handbag amidst a candid, backstage atmosphere.

Vertical, Commercial

Luxury Fashion Houses

Set-dressed

Advertising Campaign