Fendi

Feb 2024

Fendi presents a product-focused campaign for the Baguette Mini, highlighting the brand’s signature accessory through a series of minimalist compositions. The project emphasises the architectural quality of the bags, showcasing their structured silhouettes and distinct metallic FF hardware against weathered travertine and polished marble backdrops. Photographer Ellen Fedors captures the collection with a clean, editorial lens, utilising soft lighting to define the granular texture of the leather. The visual narrative, brought together with fashion styling by Nilo Akbari and set design by Andrea Cellerino, leans into an aesthetic of geometric order and clean lines.

Vertical, Commercial, Clean

Bags & Accessories

Stone Texture

E-commerce / Product