Fendi: Fendi Winter Holiday 2024 Collection

Nov 2024

Fendi presents the Winter Holiday 2024 Collection through a series of studio-based portraits that emphasize clean lines and structured silhouettes. The campaign utilizes a minimalist palette of gold, blue, and neutral tones, with geometric blocks serving as a recurring motif across the imagery. Photographer Daniele La Malfa captures the collection with a commercial, polished aesthetic, supported by styling from Ellie Grace Cumming. The imagery highlights the textures of luxury apparel and accessories, ranging from sharp tailoring and knitwear to fluid silk gowns and metallic leather goods. Hair styling by Dora Roberti and makeup by Arianna Campa enhance the refined compositions, while casting by Shelley Durkan contributes to the project's consistent visual direction.

Vertical, Commercial, Clean, Polished

Natural light

Advertising Campaign