Fendi

Nov 2024

The Fendi Winter Holiday 2024 Collection campaign presents a study in refined luxury fashion, captured through a clean, minimalist lens. The imagery utilizes geometric studio blocks and gradient backdrops to establish a structural, polished environment that focuses on the interplay of textiles and hardware. Photographer Daniele La Malfa leads the visual direction, working alongside fashion editor and stylist Ellie Grace Cumming to showcase a varied wardrobe ranging from sharp utility tailoring and fluid silk gowns to tactile knitwear and denim. The campaign leans into a clean and polished aesthetic, employing precise lighting to emphasize the craftsmanship of the accessories, including structured metallic handbags and logo-embellished details. Supporting the production, the creative team included hair stylist Dora Roberti and makeup artist Arianna Campa, with casting by Shelley Durkan. Featuring models Ana Rossolovich, Claudia Ishimwe, Riley Sykes, and Ruiqi Jiang, the project highlights the season's rich textures and warm, neutral palette.

Vertical, Commercial, Clean, Polished

Natural light

Luxury Fashion Houses

Advertising Campaign