Fendi

Feb 2024

Fendi’s Spring/Summer 2024 campaign presents a series of editorial portraits and commercial imagery that highlight the house’s seasonal collection. Shot by photographer Ned Rogers, the campaign is defined by clean lines and high-contrast color palettes, ranging from sky-filled outdoor vistas to minimal studio backdrops. The work centers on the interplay of texture, pairing fluid knits and tailored layers with sharp accessories. The project features creative direction by Ronnie Cooke Newhouse and Karl Bolander, with design oversight from Kim Jones and Silvia Venturini Fendi. Fashion styling is helmed by Olivier Rizzo, while hair by Tsuki and makeup by Allie Smith provide a polished, refined aesthetic. The campaign incorporates both editorial and commercial techniques, utilizing natural light and clean studio setups to emphasize jewellery details and leather craftsmanship across varied accessory pieces.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign