Fendi: Fendi S/S 24

Feb 2024

Fendi’s S/S 24 campaign channels a precise, elevated aesthetic that defines the luxury fashion house’s seasonal identity. Shot by photographer Ned Rogers, the project centers on a series of portraits and editorial compositions that balance crisp, clean lines with vibrant color contrasts, often set against bright, open-air backdrops or neutral studio backgrounds. Creative direction by Ronnie Cooke Newhouse and Karl Bolander establishes a refined visual language, highlighting the textures of high-end knitwear, satin, and leather accessories. The editorial imagery emphasizes sculptural details and bold styling, with the collection’s vibrant gloves and structured bags serving as focal points. The campaign features designs by Kim Jones and Silvia Venturini Fendi, realized through the work of fashion stylist Olivier Rizzo, with beauty looks by hair stylist Tsuki and makeup artist Allie Smith.

Editorial, Vertical, Clean

Natural light

Advertising Campaign