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Fendi: Fendi Bag FW24

Brand
Date

Aug 2024

Description

Fendi presents its Fall/Winter 2024 bag collection through a series of editorial portraits. Photographed by Gabe Araujo, the campaign features model Calum Harper within a moody, upscale interior setting that prioritizes tactile surfaces and rich, dark tones. The series leans into a cinematic aesthetic, utilizing low-key lighting and chiaroscuro techniques to emphasize the grain of the leather accessories and the monogram textures of the apparel. Across each frame, the imagery captures a nostalgic and intimate atmosphere, blending retro sensibilities with a contemporary fashion focus.

Style

Editorial, Vertical, Moody

Color
Forest Green
Chocolate
Background

Bar

Context

Advertising Campaign

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