Fendi

Aug 2026

Fendi’s Fall-Winter 2026 campaign leans into a cinematic aesthetic, framing the latest collection within a grand classical hall. The visual approach, captured by photographer Jo Ann Callis, relies on soft light and deliberate choreography to highlight the structural details of the garments, ranging from tailored black suits to embroidered lace dresses. Working alongside designer Maria Grazia Chiuri, the campaign utilizes a moody atmosphere to ground the luxury fashion imagery. The presence of choreographer Pina Bausch is evident in the precise positioning of the models, creating a polished and commercial look that centers on textures and silhouettes.

Horizontal, Polished, Commercial, Moody

Soft Light

Luxury Fashion Houses

Gallery

Advertising Campaign