Fendi

Jul 2025

The Fall 2025 Fendi ad campaign serves as a masterclass in atmospheric luxury, grounding its high-fashion sensibilities within a meticulously curated interior landscape that evokes the quiet grandeur of a bespoke hotel lobby. Under the lens of photographer and director Steven Meisel, the editorial campaign creates a cohesive visual narrative defined by monochromatic beige and earthy palettes that allow the brand's tactile innovation—ranging from plush faux-fur accessories and fine lace to structured leather and wool—to take center stage. The project leans into a cinematic aesthetic, utilizing a blend of natural light and studio strobe techniques to craft a sophisticated mood that feels both intimate and expansive. By leveraging a high-profile ensemble of models including Vittoria Ceretti, Liu Wen, and Sora Choi, the imagery captures a layered, modern lifestyle that feels aspirational yet deeply grounded. The polished, low-key lighting and chiaroscuro effects heighten the depth of the collection, while the set design by Mary Howard reinforces a sense of architectural permanence and warmth. With expert hair styling by Guido Palau and precise makeup artistry from Dame Pat McGrath, the campaign successfully elevates the luxury fashion house’s identity, blending commercial accessibility with an evocative, editorial minimalism that lingers long after the first glance.

Editorial, Lifestyle, Commercial

Studio strobe, Natural light

Luxury Fashion Houses, Fashion