Fender: Player Series - Regrets - Drone
Brand
Date
Dec 2025
Description
This brand campaign for Fender, titled Player Series - Regrets - Drone, explores the intersection of musical passion and personal reflection. Through a series of narrative vignettes, the project leans into a nostalgic aesthetic, utilising natural light and an analogue-inspired film grade to establish its visual tone. Produced by GREATERGOOD, the live-action video features sequences that move between urban landscapes and intimate interior settings. The project combines cinematic storytelling with a focused look at the instrument, capturing the connection between a player and their craft.
Style
Vertical, Cinematic, Warm, Nostalgic
Techniques
Analogue / film, Natural light
Industries
Color
Rust
Jet Black
Background
Residential Building
Context
Brand Film / Corporate Video
Associated creatives
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