Feeding America
The Full Effect
Brand
ProjectThe Full Effect
Date
Jun 2026
Description
Feeding America’s project The Full Effect is a campaign for the non-profit sector that captures domestic life through a series of intimate, observational scenes. By utilising a live-action technique, the film frames everyday family milestones—from childhood play to quiet home interactions—through the lens of a refrigerator looking outward into the living space. The production, supported by GREATERGOOD, focuses on the intersection of community nourishment and relatable household moments. With its cinematic framing and warm indoor lighting, the work provides a grounded look at support within a home environment.
Style
Horizontal, Cinematic, Clean
Industries
Charitable Organisations
Background
Kitchen
Context
Advertising Campaign
Associated creatives
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