Feeding America’s project The Full Effect is a campaign for the non-profit sector that captures domestic life through a series of intimate, observational scenes. By utilising a live-action technique, the film frames everyday family milestones—from childhood play to quiet home interactions—through the lens of a refrigerator looking outward into the living space.
The production, supported by GREATERGOOD, focuses on the intersection of community nourishment and relatable household moments. With its cinematic framing and warm indoor lighting, the work provides a grounded look at support within a home environment.