Fear of God: Fear of God F/W 2026 Campaign

Sep 2026

The Fear of God Fall/Winter 2026 campaign captures the collection's architectural tailoring within the expansive, muted landscapes of dry grassy meadows. Featuring a restrained color palette, the editorial work leans into desaturated and monochromatic tones to highlight the interplay between structured garments and the raw, natural environment. Under the creative direction of Jerry Lorenzo and art direction by Adrian Lopez, the campaign employs a cinematic documentary feel. The imagery utilises natural lighting and grainy film finishes to ground the silhouettes—ranging from structured coats to relaxed-fit shirting—against rolling hills and open horizons. Fashion editor and stylist Beat Bolliger rounds out the visual narrative with minimal, intentional styling. The campaign features models Karmay Ngai, Luna Yohannan, and Matthew Seymour, with grooming support from hair stylist Dennis Gots and makeup artist Homa Safar.

Editorial, Vertical

Natural light

Meadow

Advertising Campaign