Fear of God

Dec 2025

Fear of God Athletics debuts its collaboration with Derrick Rose, a project bridging sportswear and luxury fashion. The campaign employs a moody aesthetic to highlight the architectural lines of the sneaker and the sculptural nature of the collection, utilizing low-key chiaroscuro lighting and minimalist compositions to create high-contrast visual tension. Captured by photographer Arcin Sagdic, the series moves between stark monochrome portraits and abstract product studies. Art direction by Adrian Lopez and fashion styling by Miyako Bellizzi frame Derrick Rose in a range of environments, shifting from deep, shadow-heavy studio spaces to high-contrast white backdrops. The project emphasizes the technical texture and design language established by designer Jerry Lorenzo, focusing on the interplay of light and form.

Vertical, Commercial, Moody

Low-key / chiaroscuro

Sportswear

Advertising Campaign