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Fear of God

FEAR OF GOD ESSENTIALS FOR NBA ALL STARS FW25
Date

Feb 2025

Description

Fear of God presents its Essentials for NBA All Stars FW25 collection, a sportswear-focused editorial project that centers on layered streetwear silhouettes. The imagery features a group composition of models, including Prince Diamond, showcasing heavy outerwear and hoodies in a neutral-toned palette. Photographed by Kito Muñoz with art direction by Adrian Lopez, the campaign leans into a desaturated aesthetic. The execution utilizes natural light and vertical framing to highlight the structured designs by Jerry Lorenzo.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Natural light

Industries

Sportswear

Color
Charcoal
Jet Black
Royal Blue
Background

Set-dressed

Context

Advertising Campaign

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