Fake Fashion
Editorial Films
Brand
ProjectEditorial Films
Date
Jul 2026
Description
Fake Fashion presents a series of Editorial Films that leverage a stark monochrome aesthetic and intricate digital manipulation. The project explores avant-garde textures, featuring models whose features transform through fluid layers of metallic sequins, crystal patterns, and skull motifs. The production, helmed by GREATERGOOD, utilizes high-contrast lighting to anchor its sharp, cinematic framing. Fast-paced, bold typography interrupts the sequence, repeating the brand’s identity against deep, dark backdrops to define the visual pace of this animation-heavy fashion campaign.
Style
Vertical, Cinematic, Monochrome, Clean
Techniques
Animation, VFX / visual effects
Color
Jet Black
Pure White
Background
Black Seamless
Context
Brand Film / Corporate Video
Associated creatives
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