FAITHFULL THE BRAND
Fall ‘22
Brand
ProjectFall ‘22
Date
Jan 2022
Description
Faithfull the Brand’s Fall ‘22 collection, titled Jet Set in Capri, presents a travel-focused fashion editorial set against the Mediterranean coastline. The project leans into a nostalgic aesthetic, utilizing analogue film techniques and natural light to capture a series of candid moments in a sun-drenched coastal town. Photographer Brydie Mack documents the collection through a variety of environments, from rocky beach fronts and local markets to quiet cobblestone streets. Production was handled by RD Productions, with make-up artistry by Ashlea Penfold, maintaining a consistent, warm tone across the campaign imagery.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Context
Lookbook
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