FAITHFULL THE BRAND: Fall ‘22
Brand
Date
Jan 2022
Description
Faithfull the Brand's Fall '22 campaign, titled Jet Set in Capri, captures the essence of a Mediterranean escape through a series of editorial fashion stills. Photographed by Brydie Mack, the project leans into an analogue aesthetic, utilising natural light and film grain to document the collection against the backdrop of rocky coastal cliffs and cobblestone streets. The imagery features candid, sun-drenched scenes ranging from open-air market stalls to seaside poses. Production was handled by RD Productions, with make-up by Ashlea Penfold, providing a cohesive, warm tone throughout the collection's presentation.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Context
Lookbook
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