Fairphone presents a dynamic brand identity film that establishes a visual language for the consumer electronics brand. The project balances product-focused shots with conceptual lifestyle sequences, utilising live-action technique and motion graphics to highlight the brand's sustainable messaging.
The film features a mix of promotional signage, exterior billboard placement, and studio product shots, anchored by distinct green colour accents. The identity work was led by Fitzroy, integrating clean layouts to define the brand's presence across digital and physical touchpoints.
