Fairphone

Feb 2025

Fairphone presents a dynamic visual identity, expanding its brand presence through a multi-layered campaign that blends product-focused imagery with conceptual motion graphics. The project integrates clean layouts with vibrant typography and recurring green color accents to establish a consistent aesthetic across digital and physical touchpoints. Developed by agency Fitzroy, the video content spans a variety of formats, from outdoor promotional signage to live-action sequences featuring a small navigation robot in a public interior space. The execution leans into a commercial approach, balancing high-fidelity product shots with lifestyle-oriented motion design.

Horizontal, Commercial, Clean

Motion Graphics

Consumer Electronics

Brand Film / Corporate Video