Fairphone: Visual Identify
Brand
Date
Feb 2025
Description
Fairphone presents a dynamic brand identity film that establishes a visual language for the consumer electronics brand. The project balances product-focused shots with conceptual lifestyle sequences, utilising live-action technique and motion graphics to highlight the brand's sustainable messaging. The film features a mix of promotional signage, exterior billboard placement, and studio product shots, anchored by distinct green colour accents. The identity work was led by Fitzroy, integrating clean layouts to define the brand's presence across digital and physical touchpoints.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Color
Forest Green
Pure White
Lemon
Context
Brand Film / Corporate Video
Associated creatives
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