Fairphone
OLV
Brand
ProjectOLV
Date
Feb 2025
Description
Fairphone presents a creative campaign for its latest OLV, centered on a narrative that explores the lifecycle of technology through cinematic live-action storytelling. The central visual depicts a unique character constructed from discarded mobile phones, navigating a modern public transport hub. Fitzroy provided the creative direction for the project, which leans into clean production design and intricate VFX to underscore themes of device durability. The work combines live-action technique with high-contrast visuals to ground the conceptual narrative in a realistic environment.
Style
Horizontal, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Consumer Electronics
Color
Charcoal
Pure White
Background
Transport Hub
Context
TVC / TV Commercial
Associated creatives
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