Expo Dubai
Play Together
Brand
ProjectPlay Together
Date
Jul 2026
Description
Expo Dubai’s 'Play Together' commercial centers on a journey through desert and urban landscapes, featuring professional footballer Lionel Messi. The narrative bridges vast, open terrain with the modern city skyline, highlighting human interaction through dynamic movement. Produced by GREATERGOOD, the piece relies on cinematic lighting and desaturated color grading to establish its atmosphere. It incorporates drone footage and live-action techniques to frame the transition between the expansive desert environment and the urban reach of the destination.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Drone footage
Industries
Tourism Boards
Color
Jet Black
Pure White
Lemon
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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