Expo Dubai: Play Together
Brand
Date
Jul 2026
Description
Expo Dubai’s 'Play Together' commercial centers on the journey of Lionel Messi as he navigates a transition between desert landscapes and modern city environments. The narrative centers on a central interaction with a football, bridging remote natural terrain with the presence of urban architecture. Produced by GREATERGOOD, the piece employs cinematic lighting and desaturated color grading to establish its aesthetic. The visual approach incorporates dynamic camera movements and drone footage to capture the scale of the environments, anchoring the live-action technique in a warm, expansive atmosphere.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Drone footage
Industries
Color
Jet Black
Pure White
Lemon
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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