eVAL
Launch Film
Brand
ProjectLaunch Film
Date
Feb 2026
Description
The launch film for eVAL marks the brand's entry into the beverage market with a series of surreal and humorous vignettes. Directed by William McVay, the campaign leans into high-contrast aesthetics and saturated color palettes to create a distinct visual identity. Built on a foundation of live-action technique and integrated VFX, the film features athletic talent interacting with an array of animals in both studio and outdoor settings. The execution balances polished commercial framing with unexpected narrative elements.
Style
Humorous, Horizontal, Commercial
Industries
Beverages
Color
Crimson
Associated creatives
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