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Brand
eVAL
ProjectLaunch Film
Polar bear holding a blue Pepsi soda can against a grey studio backdrop for the eVAL launch film project.

eVAL Launch Film 2026

Associated creatives

William McVay
William McVayAgency / Creative

Tags

polar bear holding canpolar bearpepsi canblue pepsi cansoda can

Description

A polar bear is positioned in front of a neutral grey backdrop, holding up a blue Pepsi soda can in its paw. The bear has its mouth slightly open, revealing its teeth. The lighting is direct and creates a commercial studio look against the plain background. This image is part of the Launch Film project for eVAL, featuring creative work by William McVay.