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BrandeVAL
ProjectLaunch Film
Polar bear holding a blue Pepsi soda can against a grey studio backdrop for the eVAL launch film project.

eVAL Launch Film 2026

Associated creatives

William McVay
William McVayAgency / Creative

Tags

polar bear holding canpolar bearpepsi canblue pepsi cansoda can

Description

A polar bear is positioned in front of a neutral grey backdrop, holding up a blue Pepsi soda can in its paw. The bear has its mouth slightly open, revealing its teeth. The lighting is direct and creates a commercial studio look against the plain background. This image is part of the Launch Film project for eVAL, featuring creative work by William McVay.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

Flash

Industries

Beverages

Color

Royal Blue (50%)
Crimson (50%)

Background

Grey Seamless

Context

Advertising Campaign