Etsy: Who We Are
Brand
Date
Jul 2025
Description
Etsy's 'Who We Are' commercial video presents a series of intimate, lived-in vignettes that foreground independent craftsmanship. Set within warm, residential interiors, the film highlights a collection of handmade goods, ranging from gold pendant jewelry and knitted mohair apparel to personalised pet accessories. Directed by Local Boy, the project utilizes live-action techniques and natural light to emphasize the tactile quality of the products. The visual language favors clean, bright compositions, focusing on the everyday interactions between people and their chosen objects to underscore a connection to small-scale manufacturing.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Forest Green
Mustard
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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