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Etro: FW24

Brand
Date

Nov 2025

Description

Etro presents its FW24 campaign, a fashion film that draws on the collection’s intricate textiles and patterns. Shot against rugged coastal landscapes and stone structures, the production creates an atmospheric environment for the garments. The project captures a series of editorial close-ups and wide shots, utilizing natural light to highlight the texture of knitwear and seasonal accessories. Executed through live-action technique, the visual language prioritizes a cinematic aesthetic with earthy, muted tones.

Style

Horizontal, Cinematic, Earthy

Techniques

Natural light

Color
Chocolate
Off-Black
Background

Sandy Beach

Context

Advertising Campaign

Associated creatives

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