Estée Lauder: Jo Malone London
Brand
Date
Apr 2025
Description
This motion project for Jo Malone London centers on an animated botanical border, featuring slender stems and blossoms rendered with simple line work. Set against a solid cream background, the visual execution maintains a restrained, minimalist aesthetic. The animation utilizes vector-based motion to bring the floral elements to life with soft pastel tones. The work was delivered with post production by POD LDN.
Style
Artistic, Horizontal, Clean, Minimalist
Techniques
Animation, Vector
Industries
Color
Pure White
Crimson
Violet
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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