Estée Lauder
Jo Malone London
Brand
ProjectJo Malone London
Date
Apr 2025
Description
Jo Malone London presents this delicate animation, designed for commercial presentation with a focus on restrained botanical imagery. The visual narrative centres on a floral border featuring slender stems and blossoms, set against a solid cream background. Produced with post production by POD LDN, the project employs a clean and minimalist aesthetic. The motion design utilizes simple line work and soft pastel tones, highlighting an artistic approach to vector animation.
Style
Artistic, Horizontal, Clean, Minimalist
Techniques
Animation, Vector
Industries
Fragrance
Color
Pure White
Crimson
Violet
Background
Solid Colour
Context
Social Media / Short Form Video
Associated creatives
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