Espolòn Tequila

Aug 2026

Espolòn Tequila leans into its signature macabre spirit with Ride the Rooster, a high-concept promotional film that blurs the lines between reality and surrealist folklore. The project creates a striking visual narrative set within the moody, purple-hued confines of a modern nightclub, where the ordinary experience of nightlife is upended by the impossible. By blending live-action technique with sophisticated 3D render and CGI elements, the team crafts an artistic sequence that centers on a skeleton in a sombrero riding a giant rooster, punctuated by the emergence of a young man from a fractured egg. The spot masterfully utilizes low-key, atmospheric lighting to emphasize a vibrant yet dark aesthetic that feels both cinematic and inherently rebellious. Brought to life by the creative vision of Venables Bell + Partners, the piece benefits from meticulous VFX by Framestore and Telecine, which ground the fantastical imagery within the vibrant lounge setting. The soundscape, curated by Magma Music Agency and Sonic Union, completes the immersive experience, ensuring the brand identity remains front and center. By juxtaposing mundane social interactions with such bold, otherworldly iconography, this beverage industry campaign successfully elevates the brand beyond the standard product showcase, offering a masterclass in creative storytelling that demands the viewer pay close attention to the craft behind every frame.

Artistic, Cinematic

3D render / CGI, Live-action Technique, VFX / visual effects

Alcoholic Beverages, Food & Beverage