ESPN The Time is Now 2023

About

ESPN's promotional campaign for the basketball season, The Time is Now, captures the high-stakes environment of professional sport. The piece centers on dynamic, live-action sequences that lean into the physical intensity of game play, highlighting athletic performance through a cinematic lens. With creative production from Arts & Letters, the film utilizes slow motion and sharp action photography to emphasize the movement of the game. The commercial production was supported by Hinterland Films, with VFX and post-production work provided by Penco Post and The Mill US. Sound design and music composition for the project were handled by !K7 Music and Sonic Union.