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ESPN: The Time is Now

Brand
ESPN
Date

Oct 2023

Description

ESPN's promotional campaign for the basketball season, The Time is Now, captures the high-stakes environment of professional sport. The piece centers on dynamic, live-action sequences that lean into the physical intensity of game play, highlighting athletic performance through a cinematic lens. With creative production from Arts & Letters, the film utilizes slow motion and sharp action photography to emphasize the movement of the game. The commercial production was supported by Hinterland Films, with VFX and post-production work provided by Penco Post and The Mill US. Sound design and music composition for the project were handled by !K7 Music and Sonic Union.

Style

Horizontal, Action, Cinematic, Warm

Techniques

Slow motion

Industries
Football (American)
Background

Sports Venue

Context

TVC / TV Commercial

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