ESPN: XFL Anthem
Brand
Date
Dec 2025
Description
ESPN presents the XFL Anthem, a fast-paced campaign spot capturing the intensity of American football culture. The film integrates high-contrast monochrome visuals with selective red colour grading to establish a stark, high-energy aesthetic across game action and stadium atmosphere. The edit employs split-screen vertical panels to mirror the rapid transitions of live-action play, supported by bold typography overlays. The project was developed by the creative team at Preacher, with original music and sound production by MAS-Music and Strategy.
Style
Horizontal, Commercial, Action, Cinematic, Monochrome
Industries
Color
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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