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Brand
ESPN
ProjectThe Time is Now

ESPN The Time is Now 2023

Associated creatives

Arts & Letters
Arts & LettersAgency / Creative
Hinterland Films
Hinterland FilmsProduction
Penco Post
Penco PostPost Production / VFX
The Mill US
The Mill USPost Production / VFX
!K7 Music
!K7 MusicMusic / Sound
Sonic Union
Sonic UnionMusic / Sound

Tags

basketball playerbasketball player dribblingbasketball player dunkingprofessional basketball playerbasketball gamebasketball

Description

This promotional sports video for ESPN titled The Time is Now features professional basketball players in dynamic action on the court. Athletes in team jerseys are captured dribbling, shooting, and dunking under arena lighting. The fast-paced montage highlights intense competition, stellar athletic performances, and dramatic moments during the basketball season. Produced with cinematic flair, the commercial captures the energy and passion of professional basketball.