ESPN: That's a W. - Mikaela Shiffrin
Brand
Date
Mar 2023
Description
ESPN's 'That's a W' campaign features champion alpine skier Mikaela Shiffrin in a high-intensity sports commercial. The film captures the precision of professional ski racing, focusing on Shiffrin as she navigates a mountain course. The production utilizes live-action technique to document the athlete's movement across snowy terrain, paired with slow motion sequences that emphasize technical focus and physical intensity. Creative direction for the project was provided by Arts & Letters, with additional production contributions from XYZ, Sonic Union, Company 3 LA, and Parliament.
Style
Horizontal, Commercial
Techniques
Slow motion
Industries
Event
Olympics
Color
Crimson
Navy
Background
Snowfield
Context
TVC / TV Commercial
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