ESPN That's a W. - Mikaela Shiffrin 2023

Description

This sports commercial for ESPN titled That's a W, created by Arts & Letters alongside XYZ, Sonic Union, and Parliament, features champion alpine skier Mikaela Shiffrin. The video captures intense athletic action on snowy mountain slopes under natural daylight, showcasing professional ski racing gear, red ski boots, and dynamic movement. Scenes feature close-ups of Shiffrin's focused expression in a racing helmet and goggles, alongside wide shots of her navigating gates down a snowy mountain course. The color grading is natural and crisp, highlighting the stark white snow against dark winter landscapes and colorful sportswear.