The BLUE ERDO AW25 campaign for Erdos presents a series of fashion editorials focused on high-end knitwear and elevated everyday silhouettes. With creative direction from Marcus Clayton and fashion styling by Kerry Dorney, the campaign balances clean lines with nuanced material textures.
The imagery channels a polished aesthetic, utilising direct flash and warm indoor lighting to define the drape and weight of the garments. Featuring models Daniela Kocianova and Qianxia Ye, the editorial work highlights the collection against a mix of classic architectural interiors, including herringbone flooring and period moldings.
