In the hands of photographer Mark Abegg de Boucherville and art director Riccardo Ruini, the Book project titled Out to Lunch evolves into a visceral exploration of the intersection between consumption and identity. Moving far beyond traditional food imagery, the campaign adopts a raw, documentary-style aesthetic that leans into the intimacy of the everyday meal. By prioritizing natural light and the tactile reality of the subject, the series feels less like a commercial exercise and more like a collection of stolen, honest moments. The cast, including models like Vika Ihnatenko and Pauline Hoarau, inhabit a variety of urban settings, from weathered café facades to residential kitchens, lending a gritty authenticity to the visual narrative. The creative direction emphasizes an editorial minimalism that draws strength from the mundane; the subjects are captured mid-bite or caught in candid repose, effectively blurring the lines between high fashion and street-level spontaneity. Heavily informed by the texture of 35mm film, the imagery embraces grain and light leaks to evoke a nostalgic, yet biting, sense of immediacy. With casting support from Arthur Méjean, the project succeeds in turning simple, fleeting interactions with food into powerful, character-driven portraits that resonate with a quiet, unfiltered intensity, grounding the entire narrative in a palpable, lived-in human experience.
