WWD: Erdem SS27 BOH

Sep 2026

This backstage editorial series for WWD documents the intricate craftsmanship of the Erdem SS27 collection. Photographed by Fran Gomez de Villaboa, the images provide an intimate, documentary-style look at the textures and sculptural tailoring that define the presentation. The work captures both the raw, industrial atmosphere of the venue and the refined details of the garments, from crystal-encrusted evening wear to structured accessories. Creative direction by Erdem Moralioglu MBE and Editor-in-Chief Marie-Amélie Sauvé emphasizes the juxtaposition between gritty, exposed brick backgrounds and the delicate, embellished pieces. The imagery utilizes natural light and a moody, low-key chiaroscuro aesthetic to highlight elaborate floral appliques, lace panels, and feathered trims. Featuring models including Karen Elson and Achol Ayor, the project also highlights key finishing touches from hair stylist Eugene Souleiman and makeup artist Lynsey Alexander.

Editorial, Vertical

Backstage / Behind the Scenes