The brand identity for the End of Summer Festival, developed with graphic design by Moscow Mule and project management by Visie Admin, establishes a cohesive visual language across both digital and physical applications. The project leans into high-contrast colour blocking and vector-based compositions, utilizing a vibrant palette of yellow, purple, and turquoise to frame the festival information.
Techniques such as motion graphics and fluid animation are central to the identity, allowing the bold typography to shift and reconfigure dynamically for screen-based assets. This playful, modern aesthetic extends to promotional collateral, where minimalist layouts and curved graphic lines are applied to large-scale posters and apparel, ensuring visual consistency across all festival touchpoints.
