Emilia Wickstead
Pre-Fall 2025 Ad Campaign
Aug 2025
Emilia Wickstead’s Pre-Fall 2025 ad campaign serves as a masterclass in the refined tension between structural precision and organic texture, grounding luxury fashion in a language of quiet confidence. Captured through the lens of photographer Phil Hewitt, the collection comes to life through a series of striking portraits that prioritize architectural silhouettes and artisanal craftsmanship. Featuring model Thomasin McKenzie, the imagery highlights the house's signature approach to tailoring, shifting seamlessly from sharp, lime-green wool jackets to opulent, metallic gold evening gowns with intricate lace-like embroidery. Stylist Agata Belcen anchors the visual narrative by pairing these saturated, high-fashion textiles with intimate, minimalist settings that force the viewer to engage directly with the fabric’s tactile quality. By integrating natural light and studio strobe techniques, the campaign achieves a polished, editorial aesthetic that feels both contemporary and timeless. The use of bold, abstract paintings as backdrops adds a layer of artistic complexity, creating a rhythmic dialogue between the vibrant magenta and vivid green garments and the dynamic energy of the art. These portraits lean into a clean, centered composition that strips away artifice, allowing the meticulous construction of every collar and seam to take center stage. Ultimately, this project reaffirms the brand’s enduring commitment to elevating luxury fashion through a restrained, focused, and deeply considered creative lens.
Editorial, Vertical
Natural light
Luxury Fashion Houses, Fashion
