Model crouching against a neutral grey seamless background wearing a dark blue dress and red tights

Michelle Dockery in a pink floral strapless gown against a plain grey seamless studio background for Emilia Wickstead

Michelle Dockery wearing a sleeveless white dress with blue floral print against a solid dark blue wall.

Michelle Dockery in a black skirt suit and yellow shoes against a blue textured background for Emilia Wickstead

Portrait of Michelle Dockery wearing a pink textured jacket and grey patterned shirt against a plain white background

Portrait of Michelle Dockery wearing an orange floral shirt against a plain grey studio wall.

Close-up portrait of Michelle Dockery wearing an orange floral shirt against a plain light grey background

Michelle Dockery wearing an orange floral shirt against a plain grey background for Emilia Wickstead

Model wearing a black and white patterned dress with eyes closed against a neutral backdrop

Model wearing an orange sleeveless dress and black coat against a white background

Michelle Dockery in a strapless floral gown leaning against a grey backdrop for Emilia Wickstead Pre-Fall 2024 campaign

Michelle Dockery wearing a navy blue collared dress and red tights against a neutral studio backdrop

Michelle Dockery wearing a yellow strapless paneled dress against a neutral grey studio background for Emilia Wickstead.

Emilia Wickstead Pre-Fall 2024 Ad Campaign 2024

About

Emilia Wickstead returns to a place of refined, graphic precision with her Pre-Fall 2024 ad campaign, a collection of imagery that celebrates the house's signature mastery of silhouette and color. Through the lens of photographer Indigo Lewin, the project leans into a sense of editorial minimalism that feels both timeless and sharp, stripping back the noise to center focus squarely on the craftsmanship of the garments. The campaign features model Michelle Dockery, whose direct, contemplative presence serves as an anchor amidst the vibrant prints and structured tailoring. Stylist Harry Lambert curates a series of unexpected pairings, such as bold orange hosiery against navy midi dresses or bright yellow Mary Jane heels beneath sharp black blazers, elevating the collection with a sense of modern irreverence. Complementing this, James Rowe’s sleek hair direction and Zoe Taylor’s nuanced makeup allow the textures—from fine herringbone jackets to intricate floral prints—to take center stage. By utilizing a mix of studio strobe and natural light, the campaign achieves an even, polished finish that highlights the structural integrity of every piece. The resulting imagery is a masterclass in luxury fashion house branding, where the interplay of light and neutral studio backdrops invites the viewer to appreciate the quiet, deliberate elegance synonymous with the Emilia Wickstead label.