Embassa't: Brand Identity

Mar 2023

The brand identity for Embassa't, developed by Pol Solsona Studio, establishes a cohesive visual language across digital, print, and physical environments. The project centers on a monochromatic graphic system, defined by bold typography, high-contrast layouts, and glitch-effect QR code integration. Across motion graphics, outdoor advertising, and live stage installations, the studio leans into a minimalist aesthetic. The identity balances artistic portraiture with functional event information, utilizing a distinct black-and-white palette that remains consistent whether applied to urban poster pillars or smartphone-based interface designs. By merging print-style graphics with dynamic digital transitions, the system provides a versatile framework for the festival's media and entertainment presence.

Vertical, Clean