Elle Norway

Mar 2026

In Statuesque, an evocative fashion editorial for Elle Norway, the creative team explores the intersection of architecture and the human form. Featuring the commanding presence of model Iselin Steiro, the project serves as a masterclass in editorial portraiture, where the subject is treated as a living sculpture within meticulously curated environments. Photographer Janne Rugland leans into the tension between light and shadow, expertly employing low-key chiaroscuro techniques to carve out Steiro’s silhouette against both stark studio backdrops and rich, opulent interiors. The styling, helmed by Petra Middelthon, bridges the gap between classic refinement and contemporary edge, juxtaposing structural garments—from high-gloss metallic corsetry to voluminous layered ruffles—against the organic veining of marble walls and deep, ornate drapery. The series achieves a cinematic quality through a deliberate mix of soft natural light and precise studio strobe setups, which highlights the intricate textures of satin opera gloves, frayed wool, and delicate fringe. By alternating between high-contrast monochrome and cool-toned color palettes, the narrative maintains a timeless yet sharp aesthetic. Ultimately, the work succeeds by emphasizing clean lines and statuesque poses, ensuring that every frame feels intentional, poise-driven, and intrinsically tied to the legacy of luxury fashion imagery, solidifying a visual dialogue that feels both grand in scale and intimate in its focus.

Editorial, Vertical

Natural light

Luxury Fashion Houses, Fashion