The Lacoste Elite Active F/W 26 campaign highlights the brand's latest sportswear collection through a series of editorial and commercial photographs. Shot by photographer Zoë Joubert, the campaign focuses on the tactile nature of the apparel and footwear, using an editorial visual language to present the technical details of the collection.
The imagery utilizes a warm color palette and natural light, with compositions ranging from relaxed athletic poses on textured surfaces to minimalist still-life arrangements. These photographs emphasize the footwear design and branded apparel through clean, structured framing across multiple interior settings.
