Eli Lilly and Company
150 Years of Everything Else
Project150 Years of Everything Else
Date
Apr 2026
Description
Eli Lilly and Company marks its 150-year milestone with the short film '150 Years of Everything Else'. The project, developed by Wieden+Kennedy Portland, channels a documentary-style approach to reflect on human connection and the milestones of daily life. The narrative sequence moves through intimate indoor settings and outdoor celebrations, capturing family moments and community events. Executed with cinematic, live-action techniques, the film integrates a warm, 1970s analogue film aesthetic throughout its visual composition.
Style
Horizontal, Cinematic, 1970s
Techniques
Analogue / film
Industries
Public Awareness
Color
Charcoal
Pure White
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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