Eli Lilly and Company: 150 Years of Everything Else
Date
Apr 2026
Description
Eli Lilly and Company marks its sesquicentennial with '150 Years of Everything Else,' a commercial campaign that pivots away from corporate milestones to focus on the human experience. The film captures intimate moments of daily life, from quiet indoor gatherings to outdoor wedding celebrations and children at play. Developed with agency creative direction from Wieden+Kennedy Portland, the production leans into a cinematic, documentary-style aesthetic. The film utilizes a 1970s-inspired look and analogue film techniques to emphasize personal connection and the passage of time across the brand's history in the public awareness sector.
Style
Horizontal, Cinematic, 1970s
Techniques
Analogue / film
Industries
Color
Charcoal
Pure White
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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