The 'You Look Hungry' campaign for El Jannah features a series of lighthearted spots captured in a domestic kitchen setting. The creative direction from Emotive centres on a grandmother and her family interacting with the El Jannah mobile app, bridging the gap between home-cooked care and fast-food convenience.
The production, supported by LBB Admin, utilises a clean, live-action technique and cinematic lighting to maintain a warm, relatable aesthetic. These vertical-format films focus on the ease of ordering, positioning the quick-service food brand as a solution for everyday hunger.
