Education Elements
Brand Identity
May 2025
Education Elements partners with agency Gold Front to define a modern, multifaceted brand identity for the technology and education sector. The project synthesizes a clean, minimalist aesthetic with a high-energy visual system, utilizing bold geometric shapes and vibrant, saturated color palettes to communicate a mission-driven instructional philosophy. The visual identity unfolds across a range of digital and physical touchpoints, including responsive web platforms, social media layouts, and large-scale environmental graphics. Throughout the execution, the design prioritizes legible, impactful typography paired with candid, community-focused photography. Techniques such as motion graphics and 3D render/CGI are employed to enhance the dynamism of the interface designs and print collateral. Creative leadership was provided by Chief Creative Officer Josh Lowman, with design contributions from senior designer Gustavo and junior designer Paulina Ramirez. The brand's messaging and conceptual depth were developed by creative director Patrick Haadsma and copywriters Jake Kaye and Olivia Covington, while strategy director Tim Ryan and project manager Ana Gil oversaw the project's implementation.
Horizontal, Commercial, Clean
Advertising Campaign
