Edeka
Das Fest
Brand
Date
Jan 2025
Description
Edeka presents 'Das Fest,' a commercial project centered on a quiet, domestic narrative featuring an elderly protagonist. The film depicts a series of reflective moments within a residence, transitioning from soft-lit living spaces to an attic setting. Produced by Cobblestone Filmproduktion GmbH with creative oversight from agency Jung von Matt, the work utilizes a cinematic, live-action technique. The visual approach relies on moody lighting and a warm, soft-focus aesthetic to define the domestic tone of the piece.
Style
Horizontal, Cinematic, Moody, Warm
Industries
CPG / Packaged Food
Color
Jet Black
Beige
Background
Bedroom
Context
TVC / TV Commercial
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