BMW: The New BMW iX3
Brand
Date
Sep 2025
Description
This campaign for the BMW iX3 blends a modern automotive narrative with a deliberate, retro-inspired aesthetic. Produced by Tempomedia, the commercial centers on a journey involving a classic vintage sedan, transitioning from a coastal hotel setting to expansive highway and mountain landscapes. The film utilizes cinematic live-action techniques to establish a nostalgic tone. Featuring a desaturated color palette and analogue film-style textures, the production captures a sense of atmospheric travel, supported by creative direction from agency partner Jung von Matt.
Style
Horizontal, Cinematic, 1970s
Techniques
Analogue / film
Industries
Color
Pure White
Jet Black
Background
Road
Context
TVC / TV Commercial
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