eBay explores the critical role of tyres in Formula 1 racing strategy in this commercial spot, Picking the Parts - Tyres. The film captures the intensity of the sport through high-speed track footage and technical close-ups of automotive components, framed within a polished professional context.
Developed by agency JOAN New York and produced by Only Child, the project features commentary from team members alongside dynamic, live-action footage of racing cars. The piece highlights the intersection of motorsport engineering and high-performance racing.
