EA FIFA's Get Ready project presents a video sequence that maps a collection of domestic and urban preparation scenes. The narrative moves through a series of vignettes, ranging from quiet nighttime city skylines to the intimate, lived-in details of basement interiors and sun-drenched backyards.
The production, handled by GREATERGOOD, focuses on a series of everyday transitions. Visuals cycle through shots of record players, sports equipment, and architectural details like elevator panels and balcony overlooks, using a blend of cinematic live-action technique to establish a specific tone. Atmospheric lighting defines the work, oscillating between deep, moody shadows and the warm, golden hues of a setting sun to frame the sequence.
