E*Trade presents 'Security Guard,' a commercial for the financial services brand that leans into a comedic tone for its Super Bowl spot. The narrative centers on an elderly security guard inside a bank lobby who surprises intruders with unexpected martial arts abilities during a heist sequence.
Produced by Hungryman with creative from Goodby Silverstein & Partners, the film utilizes a live-action technique to build an energetic action sequence. The polished production contrast the familiar environment of a bank interior with the sudden, humorous physicality of the protagonist.
