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E*Trade Security Guard (Super Bowl) 2025

About

This humorous commercial for E*Trade titled Security Guard features an elderly security guard who springs into action when bank robbers attempt a heist. Set inside a bank lobby, the senior guard showcases martial arts moves to subdue the intruders while customers duck for cover. The video utilizes live-action technique with comedic tonal style, capturing the energetic confrontation. The scene is shot in a bank interior with tiled floors and teller counters, creating an unexpected action sequence for a financial brand campaign.

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Industries

Background

Retail Store

Context

TVC / TV Commercial
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