E!: Neo Home Plans
Brand
Date
Jan 2025
Description
E! presents Neo Home Plans, a promotional campaign highlighting the brand's home connectivity solutions. Directed with a focus on high-rise urban living, the project features a narrative centered on a user interacting with digital interfaces within a contemporary apartment space. Produced by BIG KAHUNA FILMS Dubai and developed by Saatchi & Saatchi Dubai, the execution leans into a cinematic visual style. The work integrates live-action technique with layered VFX, employing moody, warm lighting to contrast the interior atmosphere against an expansive city skyline backdrop.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Animation, VFX / visual effects
Industries
Color
Charcoal
Beige
Navy
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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