E! steps behind the scenes of its Neo Home Plans project, documenting the commercial production process from concept to completion. The footage tracks the collaboration between Saatchi & Saatchi Dubai and BIG KAHUNA FILMS Dubai as they navigate multiple studio environments.
The production integrates live-action technique with CGI cityscapes and green screen technology to build the visual landscape. The project relies on horizontal staging to capture the interaction between real actors and digital assets throughout the broadcast campaign.
