E!
Neo Home Plans BTS
Brand
ProjectNeo Home Plans BTS
Date
Jan 2025
Description
E! presents a behind-the-scenes look at the commercial production for Neo Home Plans. The project bridges the digital and physical worlds through a combination of CGI cityscapes and live-action studio footage. Produced by BIG KAHUNA FILMS Dubai with agency support from Saatchi & Saatchi Dubai, the work utilizes green screen / chroma key techniques to integrate live actors into complex animated environments. The production captures the technical scale required for the broadcast media campaign.
Style
Horizontal, Cinematic
Techniques
Green screen / chroma key
Industries
Broadcast & TV Networks
Context
Brand Film / Corporate Video
Associated creatives
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