E!
Neo Home Plans BTS
Brand
ProjectNeo Home Plans BTS
Date
Jan 2025
Description
E! steps into a promotional campaign for Neo Home Plans, documented through a series of behind-the-scenes clips. The production highlights the integration of live-action technique with layered digital environments to create the finished commercial sequences. Captured across active studio stages, the project features a mix of green screen work and complex CGI cityscapes. The production effort was led by agency Saatchi & Saatchi Dubai, with execution and studio management provided by BIG KAHUNA FILMS Dubai.
Style
Horizontal, Cinematic
Techniques
Green screen / chroma key
Industries
Broadcast & TV Networks
Context
Brand Film / Corporate Video
Associated creatives
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