Duluth: The Wayforgers
Brand
Date
Jan 2025
Description
Duluth captures a diverse range of hands-on expertise in their campaign, 'The Wayforgers.' The spot highlights individuals engaged in specialized pursuits, moving from the precision of aviation maintenance and fly fishing to the intensity of wheelchair rugby and motocross. Crafted alongside Biscuit Filmworks UK, the production emphasizes tactile detail and focus. The visuals employ moody, cinematic lighting and gritty textures to document both physical labor and creative discipline in a live-action technique.
Style
Horizontal, Cinematic, Moody, Gritty
Industries
Color
Jet Black
Navy
Camel
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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