Duluth

Jan 2025

Duluth showcases the dedication of active individuals in 'The Wayforgers,' a campaign highlighting the intersection of craftsmanship and physical exertion. The film moves through a series of vignettes ranging from fly fishing and motocross to precision activities like pottery and tattooing, documenting the grit required for both skilled trades and athletic pursuits. Produced by Biscuit Filmworks UK, the piece leans into a cinematic aesthetic characterized by moody lighting and high-contrast color palettes. The project utilizes a live-action technique to capture the texture of these varied environments, from dusty hangars to misty riverbanks, emphasizing the raw nature of the participants' work and movement.

Horizontal, Cinematic, Moody, Gritty

Specialty Retailers

Garage

TVC / TV Commercial