Duluth

Jan 2025

Duluth explores the intersection of vocation and craft in 'The Wayforgers', a commercial project that highlights a diverse range of active pursuits. Through a montage of individuals engaged in tasks from motocross and wheelchair rugby to pottery and tattooing, the piece captures a commitment to physical work and specialized activity. Produced by Biscuit Filmworks UK, the project employs moody, cinematic lighting and a gritty aesthetic. These elements combine with live-action techniques to emphasize the textures of both the environment and the craft being performed, grounding the series in a sense of hands-on determination.

Horizontal, Cinematic, Moody, Gritty

Specialty Retailers

Garage

TVC / TV Commercial